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HOMEPROZ CONTRACT - SUMMARY AND NEXT STEPS
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===========================================
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Date: October 29, 2025
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WHAT HAS BEEN COMPLETED
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========================
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1. DRAFT CONTRACT CREATED
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File: DRAFT-HomeProz-WordPress-Website-Contract.txt
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Status: Substantially complete, ready for final customization after interview
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Key sections populated based on meeting notes:
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✓ Project overview with ACF property listing system description
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✓ Detailed deliverables including WordPress development, ACF implementation,
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MLS planning, email migration support, managed hosting setup
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✓ Clear exclusions (full IDX integration, e-commerce, etc.)
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✓ Client responsibilities specific to real estate website
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✓ Timeline showing 3-4 week queue + 1 week development
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✓ Budget: $6,000 development + $600 annual hosting = $6,600 first year
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✓ Payment schedule: $2,000 upfront, $4,000 on completion
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✓ Complete legal terms section (all standard clauses from Landproz contracts)
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Still needs:
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- Actual contract signing date
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- Specific milestone calendar dates
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- Possible adjustments based on interview responses
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- Client's legal business entity name confirmation
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- Final proofread
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2. SUPPORTING DOCUMENTS CREATED
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CONTRACT-KEY-ELEMENTS-EXTRACTED.txt
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- Reference guide of all elements extracted from Landproz contracts
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- Legal clauses, payment structures, standard terms
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- Useful for understanding contract construction
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MEETING-NOTES-AND-UPDATES.txt
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- Detailed summary of meeting transcript information
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- Analysis of what was discussed vs what's in contract
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- Risk factors, strategic recommendations
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- Comparison to Landproz relationship
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INTERVIEW-QUESTIONS-FOR-CLIENT.txt
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- Comprehensive question list organized by topic
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- 12 sections covering all aspects of project
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- Post-interview checklist
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- Notes template for organizing responses
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FEEDBACK-QUESTIONS-RECOMMENDATIONS.txt (original)
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- Initial feedback on draft before meeting notes
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- Still relevant for understanding contract structure
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reference_examples/ directory
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- 6 Landproz contracts in text format
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- README explaining each document
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CURRENT CONTRACT HIGHLIGHTS
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============================
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SCOPE:
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- WordPress website with Advanced Custom Fields for property listings
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- Theme based on existing HomeProz design
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- Property search and filtering
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- MLS number field (manual entry, not full automated IDX)
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- Email migration support (up to 2 hours)
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- Managed hosting setup
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- Training and documentation
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- 60-day warranty
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PRICING:
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- Development: $6,000 (one-time)
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- Discounted from standard $7,000 (40 hrs × $175/hr)
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- Effective rate: $150/hr for startup client
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- Payment: $2,000 upfront, $4,000 on completion
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- Hosting: $600/year (ongoing)
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- Equivalent to $50/month
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- Includes management, backups, security, updates, support
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- Billed annually (can change to monthly if client prefers)
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- First year due at launch
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- Total First Year: $6,600
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TIMELINE:
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- Contract signing → 3-4 weeks → Development starts
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- Development: ~1 week of focused work
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- Total: ~4-5 weeks from contract signing to launch
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EXCLUSIONS:
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- Full automated IDX MLS integration
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- E-commerce/payments
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- Custom plugins beyond standard
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- Ongoing MLS fees ($660/year - client pays directly)
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- Ongoing Google Workspace fees (client pays directly)
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- Content writing/photography
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CRITICAL QUESTIONS TO ANSWER
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=============================
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Before finalizing contract, you MUST determine:
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1. BUDGET ACCEPTANCE
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Is $6,600 first year total within their budget?
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Can they do $2,000 upfront payment?
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Are ongoing costs ($600-2,000/year) acceptable?
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2. MLS INTEGRATION SCOPE
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Are they subscribing to Northstar MLS?
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Do they want manual MLS field (included) or automated IDX (additional cost)?
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Current contract assumes manual field only.
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3. EMAIL MIGRATION COMPLEXITY
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How many email accounts?
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Current setup?
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2 hours included - is this enough?
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4. DESIGN/BRANDING ASSETS
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Do they actually have a "HomeProz design aesthetic"?
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Logo, colors, brand guidelines available?
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Or do they need design work beyond scope?
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5. HOSTING BILLING PREFERENCE
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Annual ($600/year) or monthly ($50/month)?
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Contract currently shows annual.
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6. ACF PRO LICENSE
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Include in your cost or client purchases separately?
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$49/year - needs to be assigned to someone.
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7. LEGAL BUSINESS NAME
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Exact legal entity name for contract?
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"HomeProz" or "HomeProz LLC" or other?
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8. TIMELINE ACCEPTABILITY
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Can they wait 3-4 weeks for development to start?
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Is there urgency requiring rush/prioritization?
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RECOMMENDED NEXT STEPS
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=======================
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STEP 1: CONDUCT INTERVIEW
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--------------------------
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Use: INTERVIEW-QUESTIONS-FOR-CLIENT.txt
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Method options:
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□ Schedule call/video meeting with Dayna
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□ Send questions via email (less ideal, conversation is better)
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□ Mix: Send key questions, then discuss responses
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Key sections to cover:
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- Budget and payment (Q1.1-1.4)
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- MLS integration scope (Q2.1-2.5)
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- Email migration (Q4.1-4.3)
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- Design and branding (Q5.1-5.4)
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- Business and legal (Q9.1-9.4)
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Don't need to ask every question - use judgment based on conversation flow.
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STEP 2: UPDATE CONTRACT
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-----------------------
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After interview, update contract with:
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□ Insert contract signing date
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□ Calculate and insert specific milestone dates
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□ Adjust hosting billing if needed (annual vs monthly)
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□ Adjust MLS scope if needed (manual vs IDX)
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□ Clarify ACF Pro license responsibility
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□ Insert correct legal business entity name
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□ Adjust deliverables if scope changes based on interview
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□ Add any additional clarifications needed
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STEP 3: INTERNAL REVIEW
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------------------------
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Before sending to client:
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□ Read contract as if you're the client
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□ Verify all [INSERT DATE] placeholders are filled
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□ Verify pricing math is correct
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□ Verify timeline is realistic and calendar dates work
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□ Check that scope matches what was discussed
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□ Proofread for typos and consistency
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□ Verify exclusions don't exclude something you plan to do
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STEP 4: CLIENT REVIEW
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----------------------
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Send to client:
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□ Email the contract as Word document (format from text version)
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□ Include cover letter/email explaining:
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- Summary of project
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- Total investment ($6,600 first year)
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- Timeline (4-5 weeks from signing)
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- Next steps (review, sign, initial payment)
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□ Request review within 5-7 business days
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□ Offer to discuss any questions
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STEP 5: NEGOTIATE/REVISE
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-------------------------
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Expect client may:
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- Request scope changes
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- Negotiate pricing
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- Request different payment terms
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- Have questions about technical details
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Be prepared to:
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□ Adjust scope up or down
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□ Offer phased approach if budget tight
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□ Modify payment schedule if needed
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□ Clarify technical specifications
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□ Document all changes in writing
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STEP 6: EXECUTE CONTRACT
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-------------------------
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Once agreed:
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□ Both parties sign (DocuSign or PDF signatures)
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□ Send invoice for initial $2,000 payment
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□ Set up project folder and files
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□ Add project to calendar with milestone dates
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□ Send welcome/kickoff email outlining next steps
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STEP 7: PROJECT KICKOFF
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------------------------
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After payment received:
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□ Send confirmation and queue position update
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□ Request client provide materials (logo, content, access)
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□ Set up staging environment
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□ Schedule kickoff meeting for when development starts
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□ Keep client updated on queue status
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STRATEGIC CONSIDERATIONS
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=========================
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BUDGET SENSITIVITY
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------------------
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Meeting notes indicated "limited operating funds as a startup"
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If budget is tight:
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- Offer phased approach:
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- Phase 1 ($4,000): Basic site with manual property entry
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- Phase 2 ($2,000): ACF system upgrade
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- Phase 3 (future): Full IDX integration
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- Or offer payment plan:
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- $500/month for 12 months = $6,000
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- Plus hosting $50/month
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- Total: $550/month for first year
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- Or include first 3 months hosting free:
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- Development: $6,000 (includes 3 months hosting)
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- Hosting starts month 4
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- Reduces Year 1 cash outlay to $6,150
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RELATIONSHIP VALUE
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------------------
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This is likely a long-term relationship:
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- Ongoing hosting: $600/year recurring revenue
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- Future enhancements: property of opportunities
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- Referral potential: Dayna is connected in real estate
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- Landproz connection: Good will benefits both relationships
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Consider:
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- Initial project may be lower margin (startup discount)
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- Long-term value is in hosting and future work
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- Prioritize good experience over maximizing initial revenue
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- Professional execution could lead to significant referrals
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SCOPE MANAGEMENT
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----------------
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Watch for scope creep in these areas:
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- MLS integration complexity (stay with manual unless explicitly scoped for IDX)
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- Email migration time (2 hours may not be enough for complex setups)
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- Design work (if they don't have brand assets, could expand significantly)
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- Custom feature requests during development
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- Training time if users are not technical
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Mitigation:
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- Very clear scope definition before starting
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- Written change order process
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- Regular check-ins during development
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- Set expectations early about what's included vs additional
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TECHNICAL NOTES
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---------------
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Items to verify/prepare before development:
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- ACF Pro license: Purchase or have client purchase before starting
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- Hosting server: Ensure resources allocated for new site
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- MLS research: If doing any MLS integration, research API/requirements
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- Google Workspace: Have signup process documented if assisting with email
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- Domain access: Get GoDaddy credentials early
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POTENTIAL ISSUES AND SOLUTIONS
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===============================
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ISSUE: Timeline too long (3-4 week wait)
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SOLUTION OPTIONS:
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- Pay 20% rush fee ($1,200) for immediate start
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- Reduce scope to launch faster (basic site now, features later)
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- Accept timeline or wait until schedule opens
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ISSUE: Budget too high
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SOLUTION OPTIONS:
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- Phased approach (launch basic site, add features later)
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- Payment plan spread over 12 months
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- Reduce scope (fewer features, simpler design)
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- Delay project until funding available
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ISSUE: MLS integration expectations exceed manual entry
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SOLUTION OPTIONS:
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- Provide separate quote for full IDX integration
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- Recommend starting manual, adding IDX later
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- Research and quote IDX service fees clearly
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ISSUE: Email migration more complex than 2 hours
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SOLUTION OPTIONS:
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- Provide quote for additional migration time at $175/hr
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- Client can handle migration themselves with documentation
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- Use migration service (additional cost)
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ISSUE: No existing design/branding materials
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SOLUTION OPTIONS:
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- Add design phase to project (+$1,000-2,000)
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- Use template design with minimal customization
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- Refer to designer for branding, then proceed with web development
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ISSUE: Client wants features not in scope
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SOLUTION OPTIONS:
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- Add via change order at $250/hr
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- Defer to Phase 2 after launch
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- Reduce other features to make room in budget
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ALTERNATIVES TO CONSIDER OFFERING
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==================================
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ALTERNATIVE 1: PHASED APPROACH
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Phase 1 - Basic Site ($4,000)
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- WordPress installation
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- Basic theme setup
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- 3-5 standard pages
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- Contact form
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- Managed hosting setup
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- Manual property entry (standard posts/pages)
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Phase 2 - Property System ($2,000)
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- Advanced Custom Fields implementation
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- Custom property listing system
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- Search and filtering
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- MLS number field
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Phase 3 - Future Enhancements (quoted separately)
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- Full IDX integration
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- Advanced features
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- Marketing tools
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ALTERNATIVE 2: TEMPLATE-BASED APPROACH ($3,500)
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- Premium real estate WordPress theme ($60)
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- Basic customization to HomeProz brand
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- Property listing setup using theme features
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- Managed hosting
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- Training
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Faster/cheaper but less custom, may have limitations.
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ALTERNATIVE 3: MONTHLY MANAGED SERVICE ($550/month)
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Year 1 (12 months):
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- Website development spread over payments
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- Managed hosting included
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- Ongoing support and updates
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This cashflow-friendly option may appeal to startup.
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DECISION POINTS
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===============
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YOU NEED TO DECIDE:
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1. Are you firm on 3-4 week timeline or willing to prioritize for rush fee?
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2. Are you willing to do phased approach if full budget is issue?
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3. Minimum project size you'll accept if they want to reduce scope?
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4. ACF Pro license - include and manage or require client purchase?
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5. Hosting billing - prefer annual or okay with monthly?
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6. Email migration - strict 2 hour limit or flexible if needed?
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7. Design work - how much is included before additional charges?
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FILES SUMMARY
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=============
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Working Directory: Clients/HomeProz/Contracts/WordPress-Website/
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KEY FILES:
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1. DRAFT-HomeProz-WordPress-Website-Contract.txt
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→ Main contract document, ready for final customization
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2. INTERVIEW-QUESTIONS-FOR-CLIENT.txt
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→ Use this for client interview to gather remaining information
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3. SUMMARY-AND-NEXT-STEPS.txt (this file)
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→ Overview and action plan
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REFERENCE FILES:
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4. MEETING-NOTES-AND-UPDATES.txt
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→ Detailed meeting analysis and strategic recommendations
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5. CONTRACT-KEY-ELEMENTS-EXTRACTED.txt
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→ Contract building blocks from Landproz templates
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6. FEEDBACK-QUESTIONS-RECOMMENDATIONS.txt
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→ Original feedback (before meeting notes)
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7. reference_examples/ (directory)
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→ 6 Landproz contracts in text format
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IMMEDIATE ACTION REQUIRED
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==========================
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Choose next step:
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□ OPTION A: Interview client now
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- Review INTERVIEW-QUESTIONS-FOR-CLIENT.txt
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- Schedule call/meeting with Dayna
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- Gather all information
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- Update contract based on responses
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□ OPTION B: Review contract first
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- Read through DRAFT-HomeProz-WordPress-Website-Contract.txt
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- Make any adjustments needed
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- Prepare questions or changes
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- Then proceed to interview
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□ OPTION C: Send preliminary contract for review
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- Format draft into Word document
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- Send with note that it's preliminary, subject to discussion
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- Let client review and come back with questions
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- Finalize based on their feedback
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RECOMMENDED: Option A (interview first)
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- Ensures contract is accurate before client sees it
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- Avoids back-and-forth revisions
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- Shows professionalism and thoroughness
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- Surfaces issues early
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FINAL NOTES
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===========
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Contract Quality:
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The draft contract is professional, comprehensive, and based on proven templates
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from successful Landproz projects. All essential legal protections are in place.
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With minor customization after interview, it will be ready to send.
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Scope Accuracy:
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The current scope reflects meeting discussion but needs validation:
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- Is manual MLS field entry really what they want?
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- Is 2 hours enough for email migration?
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- Do they actually have design materials or need design work?
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- Is $6,600 truly within startup budget?
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Interview will answer these questions definitively.
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Timeline Reality:
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The 3-4 week queue is honest and sets proper expectations. If this is
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problematic for client, better to know now and offer alternatives (rush fee,
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phased approach, etc.) than to over-promise and under-deliver.
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Relationship Approach:
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This is a relationship business. Dayna Gottberg is the connection to both
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HomeProz and Landproz. Professional execution on this project could lead to:
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- Long-term hosting relationship ($600/year recurring)
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- Future development work
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- Referrals in real estate industry
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- Strengthened relationship with Landproz
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Prioritize good experience and fair pricing over maximizing immediate revenue.
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Ready to Proceed:
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You have everything needed to move forward:
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✓ Professional contract draft
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✓ Comprehensive interview questions
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✓ Strategic analysis and recommendations
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✓ Reference materials from past successful projects
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Next step: Conduct interview and finalize contract details.
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Reference in New Issue
Block a user