Phase 5: Content and SEO - Yoast SEO, Schema.org markup, Open Graph, favicon support, XML sitemap
This commit is contained in:
Hanson.xyz Dev
@@ -37,3 +37,6 @@ require_once HOMEPROZ_DIR . '/inc/acf-fields.php';
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// AJAX handlers
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require_once HOMEPROZ_DIR . '/inc/ajax-handlers.php';
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// Schema.org structured data
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require_once HOMEPROZ_DIR . '/inc/schema-markup.php';
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@@ -0,0 +1,277 @@
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<?php
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/**
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* Schema.org Structured Data Markup
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*
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* @package HomeProz
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*/
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// Prevent direct access
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if (!defined('ABSPATH')) {
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exit;
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}
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/**
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* Output LocalBusiness schema on all pages
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*/
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function homeproz_local_business_schema() {
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$schema = array(
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'@context' => 'https://schema.org',
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'@type' => 'RealEstateAgent',
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'@id' => home_url('/#organization'),
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'name' => 'HomeProz Real Estate',
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'description' => 'Your trusted partner for buying and selling homes in Albert Lea, Minnesota and surrounding areas.',
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'url' => home_url('/'),
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'logo' => array(
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'@type' => 'ImageObject',
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'url' => HOMEPROZ_URI . '/assets/images/logo.png',
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),
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'image' => HOMEPROZ_URI . '/assets/images/logo.png',
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'telephone' => '+1-507-383-2048',
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'email' => 'contact@homeprozrealestate.com',
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'address' => array(
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'@type' => 'PostalAddress',
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'streetAddress' => '113 E Clark St',
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'addressLocality' => 'Albert Lea',
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'addressRegion' => 'MN',
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'postalCode' => '56007',
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'addressCountry' => 'US',
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),
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'geo' => array(
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'@type' => 'GeoCoordinates',
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'latitude' => 43.6477,
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'longitude' => -93.3683,
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),
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'areaServed' => array(
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'@type' => 'GeoCircle',
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'geoMidpoint' => array(
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'@type' => 'GeoCoordinates',
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'latitude' => 43.6477,
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'longitude' => -93.3683,
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),
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'geoRadius' => '50000',
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),
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'openingHoursSpecification' => array(
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array(
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'@type' => 'OpeningHoursSpecification',
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'dayOfWeek' => array('Monday', 'Tuesday', 'Wednesday', 'Thursday', 'Friday'),
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'opens' => '09:00',
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'closes' => '17:00',
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),
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),
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'sameAs' => array(
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'https://www.facebook.com/homeprozrealestate',
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),
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);
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echo '<script type="application/ld+json">' . wp_json_encode($schema, JSON_UNESCAPED_SLASHES | JSON_PRETTY_PRINT) . '</script>' . "\n";
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}
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add_action('wp_head', 'homeproz_local_business_schema', 5);
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/**
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* Output RealEstateListing schema on single property pages
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*/
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function homeproz_property_schema() {
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if (!is_singular('property')) {
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return;
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}
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$post_id = get_the_ID();
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// Get property fields
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$price = get_field('price', $post_id);
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$status = get_field('property_status', $post_id);
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$property_type = get_field('property_type', $post_id);
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$bedrooms = get_field('bedrooms', $post_id);
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$bathrooms = get_field('bathrooms', $post_id);
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$square_feet = get_field('square_feet', $post_id);
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$street_address = get_field('street_address', $post_id);
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$city = get_field('city', $post_id);
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$state = get_field('state', $post_id);
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$zip_code = get_field('zip_code', $post_id);
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$short_description = get_field('short_description', $post_id);
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// Get featured image
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$image_url = '';
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if (has_post_thumbnail($post_id)) {
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$image_url = get_the_post_thumbnail_url($post_id, 'large');
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}
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// Map status to schema offer status
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$availability = 'https://schema.org/InStock';
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if ($status === 'sold') {
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$availability = 'https://schema.org/SoldOut';
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} elseif ($status === 'pending') {
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$availability = 'https://schema.org/PreOrder';
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}
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$schema = array(
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'@context' => 'https://schema.org',
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'@type' => 'RealEstateListing',
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'@id' => get_permalink($post_id),
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'name' => get_the_title($post_id),
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'description' => $short_description ?: get_the_excerpt($post_id),
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'url' => get_permalink($post_id),
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'datePosted' => get_the_date('c', $post_id),
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'image' => $image_url,
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'offers' => array(
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'@type' => 'Offer',
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'price' => $price ? (float) $price : 0,
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'priceCurrency' => 'USD',
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'availability' => $availability,
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),
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);
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// Add address if available
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if ($street_address || $city) {
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$schema['address'] = array(
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'@type' => 'PostalAddress',
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'streetAddress' => $street_address ?: '',
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'addressLocality' => $city ?: 'Albert Lea',
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'addressRegion' => $state ?: 'MN',
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'postalCode' => $zip_code ?: '',
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'addressCountry' => 'US',
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);
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}
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// Add property details if available
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if ($bedrooms || $bathrooms || $square_feet) {
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$schema['additionalProperty'] = array();
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if ($bedrooms) {
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$schema['additionalProperty'][] = array(
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'@type' => 'PropertyValue',
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'name' => 'numberOfBedrooms',
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'value' => (int) $bedrooms,
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);
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}
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if ($bathrooms) {
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$schema['additionalProperty'][] = array(
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'@type' => 'PropertyValue',
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'name' => 'numberOfBathroomsTotal',
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'value' => (float) $bathrooms,
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);
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}
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if ($square_feet) {
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$schema['additionalProperty'][] = array(
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'@type' => 'PropertyValue',
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'name' => 'floorSize',
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'value' => (int) $square_feet,
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'unitCode' => 'FTK',
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);
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}
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}
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echo '<script type="application/ld+json">' . wp_json_encode($schema, JSON_UNESCAPED_SLASHES | JSON_PRETTY_PRINT) . '</script>' . "\n";
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}
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add_action('wp_head', 'homeproz_property_schema', 6);
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/**
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* Output WebSite schema for sitewide search
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*/
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function homeproz_website_schema() {
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if (!is_front_page()) {
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return;
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}
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$schema = array(
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'@context' => 'https://schema.org',
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'@type' => 'WebSite',
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'@id' => home_url('/#website'),
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'name' => get_bloginfo('name'),
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'url' => home_url('/'),
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'publisher' => array(
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'@id' => home_url('/#organization'),
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),
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'potentialAction' => array(
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'@type' => 'SearchAction',
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'target' => array(
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'@type' => 'EntryPoint',
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'urlTemplate' => home_url('/?s={search_term_string}'),
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),
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'query-input' => 'required name=search_term_string',
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),
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);
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echo '<script type="application/ld+json">' . wp_json_encode($schema, JSON_UNESCAPED_SLASHES | JSON_PRETTY_PRINT) . '</script>' . "\n";
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}
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add_action('wp_head', 'homeproz_website_schema', 7);
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/**
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* Output BreadcrumbList schema
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*/
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function homeproz_breadcrumb_schema() {
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if (is_front_page()) {
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return;
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}
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$breadcrumbs = array(
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array(
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'@type' => 'ListItem',
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'position' => 1,
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'name' => 'Home',
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'item' => home_url('/'),
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),
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);
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$position = 2;
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if (is_singular('property')) {
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$breadcrumbs[] = array(
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'@type' => 'ListItem',
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'position' => $position++,
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'name' => 'Properties',
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'item' => get_post_type_archive_link('property'),
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);
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$breadcrumbs[] = array(
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'@type' => 'ListItem',
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'position' => $position,
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'name' => get_the_title(),
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'item' => get_permalink(),
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);
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} elseif (is_post_type_archive('property')) {
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$breadcrumbs[] = array(
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'@type' => 'ListItem',
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'position' => $position,
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'name' => 'Properties',
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'item' => get_post_type_archive_link('property'),
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);
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} elseif (is_singular('post')) {
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$breadcrumbs[] = array(
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'@type' => 'ListItem',
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'position' => $position++,
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'name' => 'Blog',
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'item' => get_permalink(get_option('page_for_posts')),
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);
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$breadcrumbs[] = array(
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'@type' => 'ListItem',
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'position' => $position,
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'name' => get_the_title(),
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'item' => get_permalink(),
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);
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} elseif (is_page()) {
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$breadcrumbs[] = array(
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'@type' => 'ListItem',
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'position' => $position,
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'name' => get_the_title(),
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'item' => get_permalink(),
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);
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} elseif (is_home()) {
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$breadcrumbs[] = array(
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'@type' => 'ListItem',
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'position' => $position,
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'name' => 'Blog',
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'item' => get_permalink(get_option('page_for_posts')),
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);
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}
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$schema = array(
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'@context' => 'https://schema.org',
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'@type' => 'BreadcrumbList',
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'itemListElement' => $breadcrumbs,
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);
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echo '<script type="application/ld+json">' . wp_json_encode($schema, JSON_UNESCAPED_SLASHES | JSON_PRETTY_PRINT) . '</script>' . "\n";
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}
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add_action('wp_head', 'homeproz_breadcrumb_schema', 8);
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@@ -62,11 +62,23 @@ function homeproz_setup() {
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'flex-width' => true,
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));
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// Add support for site icon (favicon) via Customizer
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add_theme_support('site-icon');
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// Disable core block patterns (we'll add our own)
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remove_theme_support('core-block-patterns');
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}
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add_action('after_setup_theme', 'homeproz_setup');
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/**
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* Add theme color meta tag for mobile browsers
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*/
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function homeproz_theme_color_meta() {
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echo '<meta name="theme-color" content="#0A0A0A">' . "\n";
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echo '<meta name="msapplication-TileColor" content="#0A0A0A">' . "\n";
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}
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add_action('wp_head', 'homeproz_theme_color_meta', 1);
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/**
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* Register custom block pattern category
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*/
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Reference in New Issue
Block a user